Privacy and Cookies Policy

Who we are

Our website address is:

What is this privacy policy for?

Everington and Ruddle (Registered office: 7 Derby Rd, Borrowash, Derby, Derbyshire, DE72 3JW) are committed to protecting your personal information, being transparent about what data we hold and giving you control over how we use it.

The purpose of this privacy policy is to give you a clear explanation about how Everington and Ruddle use personal and behavioural information we collect from you when you use our website.

It is important for you to read this policy in full to understand what information we hold about you, how we may use it and how you can access, update and delete your personal information. By accessing and using our website, you are agreeing, or have agreed to, be bound by our Privacy Policy, and you consent to Everington and Ruddle holding, processing and transferring any personal information that you provide to Everington and Ruddle, as set out in this Privacy Policy.

If you don’t have time to read the whole policy now, here are the main reasons we collect different types of information about our users:

  • To help us monitor and improve our website
  • To provide you with a more personalised experience, such as making property suggestions that are relevant to your search criteria
  • To send you details about our related services, where you have completed a web form to receive such marketing communications
  • Keep the website secure and prevent fraud

Should I read any other information or terms?

Whenever you use our website, information may be collected through the use of cookies.

If you’re interested in the legal recommendations, we recommend visiting the Information Commissioner’s Office website ( The ICO regulates data protection and e-privacy in the UK so there is lots of useful guidance about this on their website.

What are Everington and Ruddle’s privacy principles?

Everington and Ruddle’s privacy principles, in respect of how it collects, uses and manages your personal information, are summarised as follows:

We are clear on what data we hold and what we do with it.

In collecting and using your personal information, we will be clear about what we are doing and make sure that you understand the way in which we are using it. Also, we won’t sell your information to anyone.

You control the data we hold on you.

If requested, we will delete your personal information securely and swiftly and all the information we hold on your activity on our website will be anonymised, so we won’t know it’s yours.

We will have in place appropriate security measures to protect your information from unauthorised access and will only work with third parties necessary to the completion of any services you requested from us.

Compliance with laws and your rights

There are various laws and regulations which apply to data protection and data privacy including the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 and 2011 (as may be updated or amended from time to time).

At Everington and Ruddle, we make sure we stick to these data protection and e-privacy laws. As mentioned above, information about the laws, and your rights, can be found on the ICO’s website –

What information will Everington and Ruddle collect about me?

Everington and Ruddle may collect and hold the following information about you:

Information you provide to us such as when you complete a website enquiry form, or register for email notifications and/or newsletters.

We ask you for this information so we can offer you relevant local content, information or services. We will always be clear about how this information will be used.

Information we collect using cookies or similar technologies stored on your device are about how you use our website. Cookies are very useful and do lots of different jobs which help to make your experience on our website as smooth as possible. For example, they let you move between web pages efficiently, remembering your preferences, and generally improve your user experience.

Any other information that you choose to send to us.

Information from our web servers’ logs, such as IP addresses

This is used by us (Everington and Ruddle referred to as ‘us’ and ‘our’) to analyse activity on all our website. For example, this helps us to look at the number of visits to specific pages to evaluate if we have sufficient infrastructure to support and maintain a great experience for our visitors. We may also collect, store and use the following kinds of information: Information about your computer, your visits to and use of this website (including but not limiting to your IP address, browser type and version, operating system, referral source, length of visit, page views).

Information from social networking sites (such as Facebook and Twitter)

We collect information from social media activity, including likes, shares and tweets on our Digital Channels and about our content on social networking sites.

Transfers of Information Outside the European Economic Area

Your use of our website may result in the transfer of personal information provided by you across national boundaries. By visiting our website and communicating with the Everington and Ruddle electronically, you consent to the transfer of your Personal Information outside the European Economic Area.

Personal information of others

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with the terms of this privacy policy.

How will we use this information?

Everington and Ruddle will use the information we collect about you in the following ways:

To help us to monitor, analyse and improve our website. This information helps us to understand which Everington and Ruddle content and services are most interesting, helpful to our users and if they are shared via social networks. The information also helps us to identify when errors occur within our website and test different versions of a page or feature to see which one works best.  All of which helps us improve our website for our users.
To provide you with a more personalised experience. By looking at the information we have about you, we can create a more tailored experience. For example, we will do this by making property suggestions.
To inform the way we commission future content at Everington and Ruddle. We will use aggregated and anonymous user data to help our Digital Marketing team understand what type of content our users like so that they can make more in the future.
To market services to you. We will send you information about our website and services or other marketing activities but only where you have agreed to receive these from us and for the purposes stated at the collection point. We will email you or send you other marketing communications relating to Everington and Ruddle services which we think may be of interest to you, by post or, by email or similar technology such as online display advertising. You can inform us at any time if you no longer require marketing communications. For instance, to provide you with password reminders or to contact you about services you have submitted to us via our website so that we are able to deliver these services to you.
We may also invite you to participate in surveys from time to time to help us understand what you think about our programmes, products and services, and in turn make them better.

Does Everington and Ruddle’s privacy policy apply to third party websites or social networking sites?

This policy only applies to our use of your information via the Everington and Ruddle website. Therefore, it does not apply to third party websites to which Everington and Ruddle might provide links or on which Everington and Ruddle content is embedded. Everington and Ruddle is not responsible for the privacy practice or content of such websites.

How can I manage cookies?

How Everington and Ruddle Use Cookies

Whenever you use our websites such as, information may be collected through the use of cookies and similar technologies. By using Romans Digital Channels you agree to our use of cookies as described in this Cookie Policy.


Cookies are small text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (such as Internet Explorer, Edge, Safari, Mozilla Firefox or Google Chrome) then sends these cookies back to the website or application on each subsequent visit so that they can recognise you and remember things like personalised details or user preferences.

Cookies are very useful and do lots of different jobs which help to make your experience on websites as smooth as possible. For example, they let you move between web pages efficiently, remembering your preferences and generally improving your experience (see below for more examples). They can also help to ensure that the properties displayed to you are more relevant to you and your criteria.

Cookies are referred to as session or persistent, depending on how long they are used:

  1. Session cookies only last for your online session and disappear from your computer or device when you close your browser.
  2. Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.

When you use our website, the following 4 categories of cookies may be set on your device:

Analytics cookies

In order to keep Everington and Ruddle’s website relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use them. For example, we can see which parts of our website are most popular, identify which properties have been viewed online, identify when errors occur and test different versions of a page or feature to see which one works best.

These web analytics services may be designed and operated by other companies on our behalf. They do this using small invisible images known as “web beacons” or “tracking pixels” that may be included on Everington and Ruddle’s website. These are used to count the number of times something has been seen. These web beacons are anonymous and do not contain or collect any information that identifies you.

The web analytics services may also use cookies and similar technologies to make the information collected by the web beacons more useful. When you are viewing a website, a cookie is transferred to your browser by the web server and is stored on your computer. It can only be read by the server that gave it to you.

Cookies allow web analytics services to recognise your browser or device and, for instance, identify whether you have visited our website before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes. It allows us to track information, such as how many individual users we have and how often they visit our websites. It also helps us to analyse patterns of user activity and to develop a better user experience. For example, we might see that many people who viewed Property A also viewed Property B and we can then recommend Property B to everyone else who viewed Property A.

We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future. This means that after visiting Everington and Ruddle you may find advertising banners on other websites associated with your browsing history. The technology behind these services are based on cookies. This is a service offered to suggest services which may be of interest to you. This is an anonymous service and no personal or identifiable information is recorded by this advertising method, however if you do not wish to view these types of adverts you can opt out of these services at the following links: Opt out of Google Display Network retargeting

Web analytics data and cookies cannot be used to identify you as they never contain personal information such as your name or email address.

Other third party cookies

Please note that on some pages of our websites you may notice that cookies have been set that are not related to Everington and Ruddle. When you visit a page with content embedded from, for example, our YouTube / Vimeo service videos, these service providers may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application or to customise their application to you. Everington and Ruddle do not control the use of these cookies and cannot access them, as cookies can only be accessed by the party who originally set them. Check the third party websites for more information about these cookies.


Everington and Ruddle do not use cookies to collect personally identifiable information about you. These cookies are set to improve your experience on our websites and to enable you to benefit from specific features and to set preferences.

However, there are various ways that you can control and manage your cookies which are discussed in more detail below. Please note any settings you change will not just affect Everington and Ruddle’s cookies. These changes will apply to all websites that you visit (unless you choose to block cookies from particular sites).

Managing cookies in your browser

Most modern browsers will allow you to:

  • See what cookies you’ve got and delete them on an individual basis.
  • Block third party cookies.
  • Block cookies from particular sites.
  • Block all cookies from being set.
  • Delete all cookies when you close your browser.

You should be aware that any preferences will be lost if you delete cookies, including where you have opted out from cookies, as this requires an opt-out cookie to be set. Blocking cookies completely will mean that many websites will not work properly and some functionality on these websites will be compromised. For this reason we do not recommend turning cookies off when using our website.

To find out more about how to manage your cookies follow the links below which take you to the ‘Help’ sections for each of the major browsers:

Managing analytics cookies

It is possible to opt out of having your anonymised browsing activity within websites recorded by analytics cookies. Everington and Ruddle use the following analytics provider and you can opt out of their cookies by clicking on the following link. Please note that this will take you to the relevant third party’s website and generate a ‘no thanks’ cookie, which will stop any further cookies being set by those third parties.

Once again, please note that by not allowing analytics cookies, we are unable to learn what you like or don’t like about our website and thus cannot improve your user experience.

What about spam?

We will only send targeted messages that we feel are relevant and are of interest to you.

Marketing emails you have signed up to will also tell you how you can unsubscribe should you decide that you no longer wish to receive them.

Will Everington and Ruddle share my information with anyone else?

Everington and Ruddle commits to keeping your personal information confidential and safe:

Other than is required by law or as set out in this Privacy Policy, Everington and Ruddle will not disclose, rent or sell the Personal Information to any third party that is not required to fulfil the services requested, without your permission.
We may disclose your personal information to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling.
Employees, contractors and agents of Everington and Ruddle may be given access to any personal information which Everington and Ruddle collect but their use shall be limited to performance of their duties in relation to the services provided by Everington and Ruddle. Everington and Ruddle will take reasonable precautions to prevent the loss, misuse or alteration of your Personal Information. Those who have access to your personal information are required to keep that information confidential and are not permitted to use it for any purposed other than that to the services and products offered by the us or the use of our website.
Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Unfortunately, the sending of information via the internet is not completely secure. Although we will do our utmost to protect your information, we cannot guarantee the security of your data sent to our website; any sending of information is therefore at your own risk.

How long does Everington and Ruddle keep my personal information?

We will keep your information only for as long as it is relevant and useful for the purpose for which it was originally collected. Everington and Ruddle will remove the personal information when requested by you.

When using our website anonymised data will be collected to help you navigate the website, we won’t be able to recognise that data as yours or contact you about it will be collated. Please note if you don’t want to continue to receive relevant targeted advertising from our website after you have left the website, we recommend that you delete any cookies set on your device. If you want more information on how to manage your cookies, our Privacy and Cookies Policy can help.

Where we hold other information (resulting from, for example, submitted competition answers) we will keep this for the minimum amount of time necessary for the purposes of running the competition or other relevant purpose.

Please note that if your account appears to have not been used for 2 years, we may try and contact you to check whether it is still in use and/or we may delete it.

How can I access and update my personal information?

Contact Us and we will be able to update your records on our data management systems – please let us know if the personal information which we hold about you needs to be corrected or updated.

Access to your information

If you would like to know what personal information Everington and Ruddle holds about you, you may make a request to us for copies of this information. You should be aware that we will need to see proof of identity before processing any such request (known as a ‘subject access request’). If requested, we will use reasonable efforts to supply, correct or delete information about you on file.

All subject access requests should be made in writing and addressed to: Everington and Ruddle, 7 Derby Rd, Borrowash, Derby, Derbyshire, DE72 3JW.

Changes to this policy

Our privacy policy may change, update or be altered from time to time. Any changes we may make to our privacy policy in the future will be posted on this page. You should check this page occasionally to ensure you are happy with any changes. We may also notify you of changes to our privacy policy by email.

How do I contact Everington and Ruddle if have a question about privacy issues?

If you have any questions or concerns about privacy issues, you can contact our Marketing Department via email at alternatively send your enquiry to: 7 Derby Rd, Borrowash, Derby, Derbyshire, DE72 3JW.